The Footwear & Leather fair
The first Footwear & leather fair was held in the year 2007 with the objectives of promoting and giving proper recognition to the industry (image building), unveiling hidden talents and capabilities of the SME’s, identifying the most creative and skilled manufacturers to be developed as potential exporters and linking SMEs to large scale manufacturers. Since the continuity of this fair is important for the development of the industry, it was held for nine consecutive years i.e. 2009, 2010, 2011, 2012, 2013,2014,2015,2016 and 2017.
Footwear & Leather fair 2017 3rd to 5th Feb 2017
The Footwear & Leather fair 2017 was organized by the Sri Lanka Footwear and Leather Products Manufacturers Association in collaboration with the Ministry of Industries, Industrial Development Board of Ceylon and the Sri Lanka Export Development Board.
An organizing committee consisting representatives of the Ministry of Industries, Industrial Development Board and the Sri Lanka Export Development Board was appointed to coordinate activities pertaining to the fair. The Committee met every month at the IDB and the EDB.
Objectives of the 2017 Fair
The main objectives of this years’ fair was to provide exposure and knowledge for SME’s to improve their products and encourage them to enter into international market, to showcase the industry capabilities to foreign buyers and to facilitate local manufacturers to make linkages with foreign footwear accessories, raw material and machinery importers. According to the evaluation reports and comments of the exhibitors, this years’ fair was able to contribute positively towards achieving most of its objectives.
The Footwear & Leather fair 2017 was ceremonially inaugurated by Hon. Rishard Bathiudeen, Minister of Industry & Commerce. The fair was declared opened amongst a large gathering of distinguish Guests. Participation of representatives of foreign missions added value to the ceremony
Visit of the Hon. Ministers
Hon. Daya Gamage Minister of Primary Industries, Hon Ms Anoma Gamage Minister of Petroleum Products and Hon Harsha de Silva Deputy Minister of National Policies and Economic Affairs.
It is noticeable that the interest of local manufacturers in participating at this event has grown up throughout these years. It shows the importance of this fair for the industry. Most of the stalls of the local exhibitors in Display only area (hall A) was very attractive and was arranged in line with international standards. Thirteen companies requested bare spaces in the Display only area and constructed their own stalls investing a substantial amount of money. It certainly added value to the whole exhibition and showed the commitment of the exhibitors. There were 100 local companies and 33foreign companies exhibiting their products in 231 stalls at the fair.
Thirty three Indian exhibitors manufacturing footwear accessories, Raw material and machinery participated the event. One state organization, Council for Leather Exports (CLE) functions as an autonomous organization under the aegis of Ministry of Commerce & Industry of India and two private sector association, Indian Footwear Components Manufacturers' Association (IFCOMA) and the Configuration of Indian footwear Industry (CIFI) organized special Pavilions at the event. . The participation of large number of exhibitors from India was encouraging added value to the event. The purpose of their participation was to facilitate local manufacturers to import footwear accessories, raw material and machinery they needed
Seminar on the GSP
A seminar was organized in collaboration with the Department of Commerce to inform the sector about the upcoming GSP Facility and its impact on the sector
A Design Competition organized by the Industrial Development Board provided an opportunity for upcoming young designers to showcase their talents. The competition was held under four categories namely Ladies Footwear, Gents Footwear, Special Category (Sandal or Slipper (ladies & Gents) made out of environmental friendly material) and Leather Products (Ladies hand Bags, Travel bags & Backpacks). Panel of judges of this competition were experienced senior persons of Sri Lankan footwear & leather industry, university lecturers and assessor of this sector assigned by Tertiary and Vocational Educational Commission (TVEC). An exclusive pavilion displaying the innovative designs was a major highlight of the event.
Best stall competition the best stall competition was organized during the fair with the objective of encouraging companies to showcase their capabilities in a professional and attractive manner by designing their stalls up to international standards. The selection of winners was done by a selection panel comprising of representatives from the University of Visual & Performing Arts, National Design A trophy and a certificate were awarded to the winner and the first and second runners up of the competition. These awards were presented during the Design Award Ceremony.
They were evaluated based on the first impression of their stalls, concept, creativity, construction friendliness, display arrangement and customer care. A trophy and a certificate were awarded to the winner and the first and second runners up of the competition. These awards were presented during the Design Award Ceremony
Derana TV and Derana FM Radio which is no I of the rating of the TV channels of the country were the Exclusive Electronic media Sponsor of the Event. The Upali Group of newspapers (The Island & Divaina) was the Exclusive English and Sinhala Print Media Sponsor.
The Publicity Campaign carried out for the event included print Media promotion, advertising in local and international magazines, Electronic Media Promotion, Radio FM Channel promotion and other conventional promotions such as hoardings, point of sales Pennants, banners, leaflets etc. Banners were published in selected railway stations to promote the Fair among general public. Further the fair was promotes online through social media Face book.
Total of 03 nos onsite live updates have been telecasted on Derana in addition to the news spots. The print media also published news items and articles of opening ceremony during 3rd to 5th February 2017, which had an immense impact on the increased number of local visitors.
The newspapers published articles on Footwear and Leather Fair 2017 till end of February 2017. Most of the Private print Media such as Associated Newspapers Rivira media etc. had given post event coverage
Foreing Journalists - A representative of Moda Pella famous International Magazine for footwear visited the fair and also carried an article of the Fair
Visitors: Around 30.000 people including SME Manufacturers, customers, designers, foreigners visited the fair during 3 days